A creative entrepreneurship semester long project.
Our idea is simple and straightforward. We wanted to create a juicery for college students that would provide healthy and affordable drinks. Besides worrying about their academics and social lives, health is a primary concern for students (especially keeping off the freshman 15). We have noticed that Ann Arbor lacks affordable and healthy dining options for students. Therefore we believe that Usqueeze could be very successful on campus.
I created all the visuals for this project - from logo exploration to final logo design, packaging labels, bottle selection, website design, juice mockups, social media, business model layout design and pitch presentation layout designs.