sanjana pandit
CoverPhoto.jpg

Spis Min Gris

Spis Min Gris

Spis Min Gris

A visual identity rebranding project of an organic Danish butcher shop in Copenhagen.

I began this project by diving deep into research about the butcher shop itself, the owner, competition, meat around Denmark, etc. After organizing all of my research and creating mood boards, I started my concept/logo ideation. I started with sketches and then transitioned to digital.

logoideation1.jpg
logoideation2.jpg
logoideation3.jpg
 Spis Min Gris translates to “Eat My Pig” and is Copenhagen's first 100% organic butcher shop that gets their products from 15 different farms around Denmark. With my research discoveries, my goal for this logo was to incorporate the shape of a pig and a visual of nature. I did this by playing with the idea of farm fields and fitting the aerial view into a pig form.   Final logo design.

Spis Min Gris translates to “Eat My Pig” and is Copenhagen's first 100% organic butcher shop that gets their products from 15 different farms around Denmark. With my research discoveries, my goal for this logo was to incorporate the shape of a pig and a visual of nature. I did this by playing with the idea of farm fields and fitting the aerial view into a pig form. 

Final logo design.

 Deliverables including 3 campaign posters, packaging, business cards, store facade, and an apron

Deliverables including 3 campaign posters, packaging, business cards, store facade, and an apron

posters.jpg
poster.jpg
packagingsidebyside.jpg
stickers1.jpg
stickers2.jpg
businesscard-green.png
businesscard-red.png
facade.jpg
apron.jpg