Spis Min Gris
A visual identity rebranding project of an organic Danish butcher shop in Copenhagen.
I began this project by diving deep into research about the butcher shop itself, the owner, competition, meat around Denmark, etc. After organizing all of my research and creating mood boards, I started my concept/logo ideation. I started with sketches and then transitioned to digital.
Spis Min Gris translates to “Eat My Pig” and is Copenhagen's first 100% organic butcher shop that gets their products from 15 different farms around Denmark. With my research discoveries, my goal for this logo was to incorporate the shape of a pig and a visual of nature. I did this by playing with the idea of farm fields and fitting the aerial view into a pig form.
Final logo design.
Deliverables including 3 campaign posters, packaging, business cards, store facade, and an apron