A visual rebranding for the Ann Arbor Art Center.
I found the original, existing brand not very exciting or inviting. It consisted of a flat orange color using a circle motif. I migrated away from a singular flat color and decided to incorporate a gradient element along with a fragmented geometric pattern to evoke excitement and energy.
I designed a new logo, letterhead, envelope, business cards, folder, vertical pop-up banners, posters, and website.
Other logo/brand concept ideations: