sanjana pandit
CoverPhoto.jpg

Ann Arbor Art Center

 A visual rebranding for the Ann Arbor Art Center.

A visual rebranding for the Ann Arbor Art Center.

 I found the original, existing brand not very exciting or inviting. It consisted of a flat orange color using a circle motif. I migrated away from a singular flat color and decided to incorporate a gradient element along with a fragmented geometric pattern to evoke excitement and energy.   I designed a new logo, letterhead, envelope, business cards, folder, vertical pop-up banners, posters, and website.

I found the original, existing brand not very exciting or inviting. It consisted of a flat orange color using a circle motif. I migrated away from a singular flat color and decided to incorporate a gradient element along with a fragmented geometric pattern to evoke excitement and energy. 

I designed a new logo, letterhead, envelope, business cards, folder, vertical pop-up banners, posters, and website.

mockup.jpg
Screen Shot 2018-01-10 at 10.52.10 PM.png
poster2.jpg
Poster.jpg
poster3.jpg
poster4.jpg
web1.jpg
 Other logo/brand concept ideations:

Other logo/brand concept ideations:

Screen Shot 2017-03-20 at 9.25.06 PM.png
Screen Shot 2017-03-20 at 9.25.24 PM.png